Superbowl Commercials : 2010 SuperBowl Ads Eerily Quiet on Sustainability

SuperBowl Ads

Let’s face it, the Superbowl is watched by more Americans than any other single TV event. Personally, my guess is that at least half of the people who watch it only watch it for the famous Superbowl ads. They’re usually humorous (and this year, somewhat controversial, with the addition of the ad for an anti-abortion campaign starring Tim Tebow and the simultaneous censoring of an ad for a gay dating website).

This year, the familiar faces signed on for large sums of money to advertise their products: beer commercials, car commercials, snack commercials….the usual suspects. About the third quarter, something started occurring to me about this year’s commercials. None of them to that point had even mentioned sustainability. I tried to search online but couldn’t really find anything relevant, but I seem to remember in last year’s SuperBowl, companies trumpeting their sustainability records, achievements, or product features, especially car ads featuring ‘best in class fuel efficiency’.

read ufll article; What a Difference a Year Makes–2010 SuperBowl Ads Eerily Quiet on Sustainability
triplepundit.com