Smartphones : Mobile apps are big business

Mobile apps

CHIN STROKERS at Gartner claim consumers will spend $6.2 billion this year in mobile applications stores.

Gartner said that games will prove to be popular throughout the year, and it expects to see as many as 21.6 billion apps downloaded by 2013.

However, it warned that overall free applications would account for eighty percent of download and urged firms to consider monetising them through adverts and additional paid-for features.

This year it expects to see some 4.5 billion apps downloaded, and reckons that these will be obtained from all the usual suspects.

“As smartphones grow in popularity and application stores become the focus for several players in the value chain, more consumers will experiment with application downloads,” wrote Stephanie Baghdassarian, research director at Gartner. “Games remain the No.1 application, and mobile shopping, social networking, utilities and productivity tools continue to grow and attract increasing amounts of money.”

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