Read More: BrightRoll, cost per click, Cost Per Engagement, CPC, CPE, fr online, google indian, gre 查分, Leading-Edge VOIP, ooma, ooma phone, Pricing Structure, uma phone, video, video advertising, video advertising network, videos
Ooma Phone
Leading-Edge VOIP Company Ooma Sees Steady Engagement With BrightRoll’s New CPE (Cost Per Engagement) Pricing Structure
SAN FRANCISCO, CA–(Marketwire – November 23, 2009) – BrightRoll, the leading branded video advertising network, today announced campaign momentum around its ‘Performance Pricing’ structure, which includes CPE (cost per engagement), CPV (cost per completed video) and CPC (cost per click). The company first introduced Performance Pricing in July of this year to better address market needs and allow customers to purchase video advertising through a single or combination of pricing models. BrightRoll has seen a number of successful campaigns executed and Ooma’s cost per engagement campaign demonstrates the offering’s ability to drive engagement as cost-effectively as possible.
An industry-shifting telephony company, Ooma provides a solution for advanced telephony services to its global customer base at a fraction of the cost of traditional phone services. The company engaged with BrightRoll around its new long-form ad campaign, and has seen steady engagement across the highest quality of publishers.
Offering the largest selection of branded video ad inventory, the highest rates of engagement in the industry and the best video ad targeting capabilities on the market, BrightRoll gives clients like Ooma the ability to cost-effectively drive engagement with the right audience, at the right time. Performance Pricing helps advertisers eliminate inefficiencies associated with traditional media buying practices, and provides them with the ability to pay based on the metrics that suit their individual campaign.
read full article: BrightRoll Announces ‘Performance Pricing’ Campaign Successes
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: Ooma Phone : BrightRoll Announces Performance Pricing Campaign SuccessesTags: BrightRoll, cost per click, Cost Per Engagement, CPC, CPE, fr online, google indian, gre 查分, Leading-Edge VOIP, ooma, ooma phone, Pricing Structure, uma phone, video, video advertising, video advertising network, videos
